Meta’s Llama artificial intelligence models are being widely used by companies such as Goldman Sachs and AT&T for various business functions, including customer service, document review, and computer code generation. The social media giant Meta stated that the Llama models have been downloaded nearly 350 million times since being released publicly last year. The usage of these models via cloud providers like Amazon Web Services and Microsoft Azure has also more than doubled between May and July of this year.
Meta’s CEO Mark Zuckerberg has emphasized the importance of providing state-of-the-art AI models for free in order to maintain a competitive edge and avoid being limited by closed technologies from competitors. While large language models like Llama have impressed users with their ability to produce human-like prose, they still face challenges with logical tasks and factual errors which limits their adoption in business settings. Despite these limitations, Meta highlighted the use of Llama models by large enterprises such as Nomura Holdings, DoorDash, and Accenture as evidence of their utility and competitiveness with paid alternatives.
The announcement of the widespread adoption of Meta’s Llama AI models by various companies comes at a time when tech companies are investing heavily in AI technology. Meta and other companies are facing questions from investors about the extent of AI adoption and the expected return on investment. Zuckerberg believes that consistently competitive, efficient, and open generation of AI models like Llama will help establish them as the industry standard over time. This push towards widespread adoption of AI technologies reflects Meta’s commitment to innovation and leadership in the AI industry.